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IN THIS ISSUE: The Cult Difference / Slight Changes Big Difference / ErosUSA to Become PjurMan / PjurErotic / URL renewal / New Web Partner / Trade Show / Printing / Comming Soon
FRONT PAGE:
The Cult Difference
Pjur Cult sign made for Fetish Factory club party.
At the recent trade show, Exxxotica here in Miami several customers dropped by to ask the difference between Cult and our personal lubricants. And since we list the ingredients as the same, I was stumped. But after a little help from Nicole and Richie, I've developed an article that should explain the difference to customers who have been using our personal lubricants to shine their fetish wear. See it on the front page of PjurUSA.com.
NEW ON PJURUSA:
Slight Changes Should Make Big Difference.
One of the small changes online this month is our Pjur Signature (above). This signature will start appearing on our advertising and other sales pieces. The design is created to support the "look for the yellow dot" slogan created last year. This yellow dot has been updated with a circle gradient that allows us to still place a yellow dot over the Pjur logo.
Other changes:
• all forms are now secure with CAPITCHA
• new updated navigation; site map and community links on top
• format change to support new site updates
NEW SITE PJURMAN:
ErosUSA To Become PjurMan
Starting this month ErosUSA will become PjurMan. This new site will rely less on the brand name Eros and more on our brand identity Pjur. PjurMan represents our gay audience and will promote Lucom's new Titanmen line or toys, lubricants and sexual enhancers.
We will begin promoting at IML and other venues this month.
• Titan DVDs have been connected to our Adult Cinema allowing our customers the opportunity to view or rent the DVD before buying.
NEW SITE PJUREROTIC:
Site for Couples Friendly
PjurErotic will be online this month as well. This site will be an erotic site for our heterosexual couples audience.
COMMING SOON:
New Promotions and Web Strategy
I am late getting this update to you. I apologize, However, we've created some really exciting strategies that we are putting into place. Look for our new web sites, one sheets and promo ads. Thank you for your patience.
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