|
FRONT PAGE:
The Silicone Difference
Pjur Basic Personal Glide contains the "better" medical grade silicone D3 and Pjur Original Bodyglide contains the "best" medical grade silicone D5.
I hope everyone takes a moment to look at our front page. This month's article answers the question "What is the dfference between Pjur Original Bodyglide and Pjur Basic Personal Glide". I think I got it right... Please let me know. We will be using parts of what I found out in developing a particular voice for each of our products. I've been getting customer feedback that our descriptions are confusing because they all say the same thing. It is my hope that developing individual voices for our products will make it easier for our customers and affiliates to make purchases they feel are right for them.
NEW ON PJURUSA:
Pjur Basic Gets A New Voice.
New ad and product sheet availbable online as print quality PDF. Click on images to see PDF.
As a response to our customer feedback we are trying to develop a particular voice for each of our product lines. For the Basic line we've choosen the main reason for our developing the product and our customers choice for purchasing; the price to hightl and govern the tone of voice. "Pjur Basic makes it more affordable." We use differnet language in our copy as well. "Excellent spreadability", "skin slide", and "skin feel". Note that consumer ads are signed by the corporate brand while the retail product sheet promotes the product brand.
Other changes:
• new corporate signiture that promotes "look for the yellow dot"
• new consumer image of young women as our main tarket audience
• new online page format using new art
NEW SITE PJURMAN:
PjurMan Online In Time For IML
Screen shot of PjurMan home page.
PjurMan banner in Las Vegas.
PjurMan online in time for IML. Check it out. It boasts the best supplies for gay men with Pjur personal lubricants, TitanMan DVDs and Tools, Crown Condoms, and a Pay-per-view cinema. PjurMan was not only online for IML but is sponsoring a month long party with Hawk's Gym in Vegas.
To come:
• TitanMan Tools to be added in July
• chat options with GetHooked
• added content from Sureflix
NEW SITE PJUREROTIC:
Site for Couples Friendly
PjurErotic will be online this month as well. This site will be an erotic site for our heterosexual couples audience.
COMMING SOON:
New Product Sheets and Ads
New product sheets are in the works. You can see the BASIC line above. Note the comsumer images. We've purchased images via ThinkStock and will be utiliizing the images for the ads and, as well, online.
|
