July is the seventh month of the year in the Gregorian Calendar and one of seven Gregorian months with the length of 31 days. It is, on average, the warmest month in most of the Northern hemisphere (where it is the second month of summer) and the coldest month in much of the Southern hemisphere. July begins (astrologically) with the sun in the sign of Cancer and ends in the sign of Leo.

July's flower is the larkspur of Delphinium (botanical name Delphinium Ajacis), named for the shape of their flowers resembling the bottle - like nose of a dolphin. The spur, on the other hand, reminded some people of parts of the lark; hence "larkspur," "lark's heel," and "lark's claw." According to Greek legend, Achilles' mother requested that her son's armor be given to the most heroic Greek warrior during the Battle of Troy. To the dismay of the brave warrior Ajax, the armor was awarded to Ulysses. Dejected, Ajax threw himself on his sword, and small blue delphiniums of Larkspurs sprung from the blood that fell to the ground. Delphinium petals are marked with the Greek letters Al, the Greek cry of mourning.

Delphiniums, (larkspurs) signify an open heart and ardent attachment; Larkspurs generally symbolize lightness and swiftness. And be swift to take advantage of this month's super specials with over $37.00 in super savings on Pjur personal lubricants, sexual enhancers, and hygiene products.